In 1965, the world was introduced to Max's Kansas City, a social club and melting pot for the creative world's most talented and revolutionary personalities. Now considered one of New York City's most important cultural landmarks, Max's played host to and launched the careers of countless stars in art, music, and fashion-everyone from Andy Warhol and Betsey Johnson to Lou Reed and Debbie Harry. Considered the birthplace of punk, the space was also where some of rock's most raw and iconic moments took place. The 45th anniversary of Max's opening also marks the re-emergence of The Max's Kansas City Company-signaling the rebirth of this iconic brand. The Company picks up where the original venue left off, serving as the voice of authority on avant-culture and creating experiences that foster an exclusive atmosphere of downtown chic and creativity.
Through its actual and virtual venues, The Max's Kansas City Company creates festivals and shows dedicated to art, music, and fashion; curates upscale concert and fashion events; and advises like-minded companies on fostering its unique, iconoclastic aesthetic. The Max's aesthetic lends itself to creating experiences for a variety of industries, including hospitality (similar to the Hard Rock or the Gramercy hotels), music (in the spirit of now-legendary festivals such as SXSW and Coachella), and fashion.
The Company is advised by a diverse group of Curators, including influential artists, fashion designers, and musicians. Current pursuits include website and blog at www.maxskansascity.com private event venue and rock club E__P, in the basement of the former CBGB's; a line of re-issued Max's t-shirts, to debut in high-end boutiques in Spring 2010; and a comprehensive book and documentary, both of which will debut at the end of 2010.